To many people the answer to this question would be a resounding “YES”. Are marketers really concerned with the welfare of their customers, or are they more concerned about the ‘bottom line’ of the organization they represent? I read of one example of an official in the Swedish office of Coca-Cola who says her goal is to get people to drink Coke for breakfast instead of having orange juice. Is that in the best interest of the consumer?

A change is coming, and has already started, in how consumers and organizations must view the marketing profession; a more ‘holistic’ approach  

CPA (Cost-Per-Action) Marketing is an internet marketing income opportunity that’s very similar to affiliate marketing. The difference between affiliate marketing and CPA marketing is the fact that CPA networks pay you every time a user clicks on your link and takes an action – like fills out their email address, register on the landing site or download and install an app on their phone.

The actions required to profit from CPA programs depends on the specific program, but unlike affiliate marketing, CPA programs don’t require an actual purchase to be made. This means that it’s much easier to profit from  

The real estate and mortgage markets have changed tremendously over the last year. Not so long ago, all a seller had to do was put a sign in front of his house and he’d have people lined up to buy. Buyers rushed to find the new listings, hoping to be the first to put in an offer. Everyone had stories about how much they had made by buying real estate. At the same time, mortgages were easier to get than they’ve ever been before. No money for a down payment? No problem. Bad credit? That wasn’t a problem either. Maybe  

As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers. Marketing can be a fun or stressful business. They key is to understand the types of marketing.

Instead of sending your marketing budget in many different directions, you can choose a specific type and be consistent with it. You will quickly see that your marketing budget pays off much more quickly.

Here, you will find information on four of the main types of marketing. This way, you will be able to choose the marketing actions that will