B2B refers to relationships between one or more companies, whether they are goods or services. B2B marketing is not aimed at end customers (B2C), but at companies and independent individuals. The abbreviation accordingly stands for “Business to Business”. The advertising measures are tailored accordingly to this special clientele and take into account the special features that companies have to deal with: For example, a company can often not simply conclude a contract, but is obliged to long-running processes, which, for example, provide for the obtaining of a written offer. B2B advertising measures must clearly address such special features.

Successful B2B  

Marketing can be done effectively on the internet without spending more money or even by utilizing some free marketing strategies that can give good results for your business and can be continued till you get the expected results. But this requires research, motivation, and patience. Although some work and efforts are required from your side, you will realise in the end that it is all worth it. The best part of it is that you can do all these things from home.

To survive in this ever changing world of competition, it is necessary that you develop skills to be  

So you’re signed up for the next trade show on the schedule. You’re done designing the layout of your display setup. You have competent people in place to make sure all of the right things are said and done at the trade show. But, deep down, you know there must be something more you can do in order to ensure your success at the show. Did you order any promotional products to send each attendee home with?

Quality promotional items are those things you can send home with people that they will use or value for some reason, seeing your  

Thirty-five years is a long time. That’s how long I’ve been running my company, Mid-Hudson Marketing. It’s enough time to have seen all kinds of economic climates. Luckily, throughout every one, marketing has continued to provide a prosperous livelihood.

Economies rise and fall, twist and turn, but marketing is a discipline practiced by the most successful businesses. Marketing is one of those professions that relies on innovative thinking, creativity and psychological manipulation. Using such techniques, the smart marketer finds ways to circumvent obstacles like the scare tactics utilized by some of the media in an economic downturn. When the masses