What Is B2B Marketing: The Best B2B Marketing Strategy
B2B refers to relationships between one or more companies, whether they are goods or services. B2B marketing is not aimed at end customers (B2C), but at companies and independent individuals. The abbreviation accordingly stands for “Business to Business”. The advertising measures are tailored accordingly to this special clientele and take into account the special features that companies have to deal with: For example, a company can often not simply conclude a contract, but is obliged to long-running processes, which, for example, provide for the obtaining of a written offer. B2B advertising measures must clearly address such special features.
Successful B2B