Project Management Office Provides Better Marketing Results
Many people believe the rigor and discipline of project management mixes with the creative nature of marketing like oil and water. While it does takes some getting used to, once the routines are established, the relationship not only works, but the marketing effectiveness actually improves. The more marketing channels: TV, radio, print and digital media, and the greater the frequency of creative refresh, the larger the benefits become. In marketing, media, and advertising, a cookie-cutter approach to project management will not work. There has to be a better way!
Firms often implement a Program or Project Management Office (PMO) to