Understanding the role of promotion and event marketing within any campaign requires a clear knowledge of the function of promotion and it’s impact on achieving marketing goals.

By design, individual or short-lived promotions drive immediate response, while long-term, repeat campaigns are designed to build consumer loyalty to a specific product or service.

Keep It Simple!
It’s important to remember that promotions need to be simple – for the product and the consumer. The product can be anything from radio stations to a can of coffee. The goal is always to get the product into the consumer’s hand. You can achieve  

Every marketing plan needs to include an industry analysis. Why? Because it is of critical importance to understand the industry you operate in, and to identify and track your performance to key business success factors (KSFs) for your organization.

Understanding your industry and identifying your KSFs will help in building a successful marketing plan; one that is based on measurable progress and results. A key success factor is an element of a whole that affects your business’ ability to do well in your market.

Most businesses focus on between three and five of the most important (to their business) success  

Each month, the Obama Administration releases a Housing Scorecard intended to give a snapshot not only of current housing market conditions, but to offer a comparison between current and past conditions. Data from January was released in early February, and there are a number of bright spots that point to sustained recovery.

The best news has to do with the existing housing stock itself. There were nearly 300,000 fewer homes available for purchase in January as compared to December, and nearly 700,000 fewer than a year ago. There is now just over a 6-month supply of homes on the market,