Sell Sheets: A Guide For New Self-Publishers
What Is A Sell Sheet?
A sell sheet (sometimes called a “one-sheet” or a “tip-sheet”) is a one-sheet flyer that promotes a book and its author. The major point of a sell sheet is to convey your book’s benefits in a short and concise manner. It is used to help you market your book directly to book buyers. It is not a press release. You should use it to promote and sell your book to retailers, wholesalers, and even consumers. You should also include your sheet in your book’s media kit so that news outlets, book reviewers, and book store