Digital marketing is a term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing. It uses channels and methods that enable an organisation to analyse marketing campaigns and understand what is working and what isn’t typically in real time. 

Are you looking for new capital to grow your business?

Do you have your company plan in your head? Well, it’s time to write it down.

A good marketing plan has two main sections and a cover page.

What do I include on the cover page?

Take time to create a cover page that contains the following information:

Company name / Logo

Your name (Title )

Contact information: Phone, fax, email, website, address

Use these questions as a checklist to build an effective new Marketing Plan.

1. The Market Analysis Summary

__ What is the locale of your business? (Is  

Once upon a time, customers used to be just some numbers that you added up to get your total sales. In those days, your customers had limited options about where to buy from and what they could buy. Fast forward that to day when consumers have so many product choices and can buy from literally thousands of companies spread all over the world. For example, let’s consider shoes. A person who wants to buy a pair of shoes has thousands of shoes to choose from and several hundred companies. As a shoe manufacturer, your aim would be to create something  

There are plenty of ways to market your business today, but few bring the same value and results as joint venture marketing. This process utilizes other related businesses to promote your company and drive targeted traffic your way. Check out these five reasons why joint venture marketing is a good idea for your business.

JV Marketing Increases Your Website Traffic

The strategic use of back linking in your joint venture campaign is sure to increase your own website traffic. In addition, you and your JV partner can use a variety of methods, including posting articles and creating web blogs to