What Is Content Marketing?
Content marketing is a marketing approach aimed at creating and distributing valuable and consistent content with an aim of attracting and maintaining new customers. Today’s clients buy goods after doing thorough research on the goods, to ensure they are making a wise decision buying the commodity. Content marketing programs are on social media, blogs, premium content assets like eBook, and visual content. It is not about renting social media platforms; it owns them.
Content marketing is the act of communicating with your clients without actually selling. It is equipping the clients with the knowledge to make them more intelligent. When