Anatomy of a Startup: Raising Money
Running a startup is like conducting an orchestra-simultaneously listening and leading in order to maximize performance. Mike Shapiro, Founder and CEO of The Alternative Press, is operating a company with high growth potential, falling somewhere in between a typical main street business and a Google or AOL. Where they land on the continuum of opportunity remains to be seen, and will likely depend on their ability to raise capital now and again in the future.
After investing $100,000 of his own money and forgoing a salary for two years, the time came for major expansion. “A founder wearing many hats