When speaking about cultures or business etiquette, Asian countries are often grouped together. However, it is not necessarily true that cultures or ethnicities in the same area of the world share the same traditions or values. While there are some similarities in history and culture across Asian countries, each country and the way its people conduct business is unique.

The most important thing to remember is to be respectful of everyone you meet. If you don’t know the right thing to say or do in a business or casual setting, ask rather than make an inaccurate assumption and offend your  

Years ago, a press release was the best tool to use if you want your story to be picked up by media outlets. This is still what many new business owners believe which is why their first thought in marketing their company is by sending out a press release.

The question is, do journalists actually read them today? People rarely read nowadays so it might be time to consider new ways to market instead of using news release services.

The competition for a journalists’ attention is pretty stiff, almost everyone is vying for the much-coveted pick up by news reporters