So you’re signed up for the next trade show on the schedule. You’re done designing the layout of your display setup. You have competent people in place to make sure all of the right things are said and done at the trade show. But, deep down, you know there must be something more you can do in order to ensure your success at the show. Did you order any promotional products to send each attendee home with?
Quality promotional items are those things you can send home with people that they will use or value for some reason, seeing your logo and name each time the item is viewed. Items such as custom bags, sports bottles and yo-yo’s. A business card is perhaps the most minimalist of advertising promos. Of greater use for most people are things like pens, magnets, and t-shirts, all of which will often be used and seen for years. So what kind of product is right for your brand?
Promotional pens are by far the most common of branded items. Even in the digital age pens seem to be indispensable. Such utility as of that provided by the promotional pen gets to the heart of what makes a great product. But the best custom product for any given company will be that which meets a core need of its target market. So a printed refrigerator magnet for a restaurant supplier may be just as effective as a pen opener for an office worker. The range of common promotional promos already widely available includes everything from key chains and cups to flying discs and backpacks. Choose one that suits your target market well.
Whatever you do, make sure you have a large enough quantity of your items that you don’t run out of them during the trade show. This is one reason why you need to consider carefully how much the per-item cost is of your branded product of choice. You need to be able to afford to purchase large quantities of the product to give away, without ending up with a dud. The good news is that you typically will get significant product discounts when you buy in bulk. So price is an important consideration that must be balanced against the value of a more appropriate enduring item, such as mugs for truckers or backpacks for students.
You have plenty of online and offline resources available to you as you pick out personalized items and company branding for them. Branded gifts and trade shows have been used together for so long that many people will expect to get them from you. You’ll want to shop carefully for the best prices. Place your order in time for the show. You wouldn’t want to arrive at the show without these products representing your company brand. A good product can drive sales for your business and bring in new clients. And it’s never a bad investment. Just remember to get your art work right and designed showcasing your corporate colors to maximise your marketing efforts.
