Publicity Predicament Number 2 – What’s the Right Timing For Publicity?
Media outlets are in the news business. And as you can tell from the close resemblance between the words “news” and “new,” the mission of the media is to bring you interesting and timely reports on what’s new. If you’re an entrepreneur or organizational marketer and you feed your news about what’s new to the media at the appropriate time, you’re helping both them and yourself. You give them news to share, and you receive credibility and exposure to potential customers.
Ah, but what is the appropriate time? Media deadlines are the most important element in proper timing. Follow these